Cookie Cutter Marketing, the struggle is real.
As business owners and marketing professionals we are constantly seeking a better more effective way to market and reach potential customers. It’s no easy task. Cookie Cutter Marketing isn’t the answer. What is? You need to read to find out.
Marketing is a challenge, marketing well and seeing results can be even more difficult, which is why companies are always looking for new ways and new ideas to get ahead. In the search for better marketing there are countless businesses offering all sorts of promises to help your business, and a lot of them sound like a late night infomercial.
Some of these companies offer a great service to businesses, others do not. Cookie monster says “C is for cookie and that’s good enough for me!” but he wasn’t talking about marketing.
Cookie cutter marketing is a terrible idea.
In today’s market of content and engagement marketing, and brands telling their story, how is cookie cutter marketing going to work? How can the same script structure work for one company and work just as good for the other? Even more so when a consumer can notice that same structure being used by numerous business, how effective has it become?
Give them what they want
Consumers want to connect with a brand, countless studies have shown that when consumers connect personally or emotionally to a brand that they are more likely to purchase, share and stick with that brand. How do you get consumers to connect with your brand, you have to tell your story. You have to create engaging content that is tailored to your company. How can a business that uses the same tired, old, played out marketing idea for all of their clients’ help you tell your story in a personal way that your clients will be attracted to. It’s like going for a chocolate chip cookie, only to find out it was raisins, not chocolate chips. No one wants that.
Tweet ThisThink of brands that you have connected with, what brands are you following on social media? You have a connection with them. Why? Because they had a marketing piece that was effective and led you to buy. Think about the show Shark Tank, we hear the story of those companies and those brands, and by the end of the pitch we are interested in that person and their product, we google them to learn more, we interact with the products when we see it in the store, and we will be more inclined to purchase. Because we saw what they were about and connected with them personally. On a side note, that is a huge kudos to the production quality of Shark Tank.
It’s time to put tired old cookie cutter marketing that’s masquerading as ‘creative genius’ to bed. For your business and brand to succeed, throw out the cliché marketing and over used key wording and yelling at your customers or insane repetition. You need to market with an engaging story. You need to be giving something of quality for them to connect to. If you use some of the same old ideas, and don’t adapt, you will get lost in a sea of quality content.
Let me know what you think, have an real world experience with cookie cutter marketing, have a favorite kind of cookie? Let me know in the comments below.
And if you’re looking to have some quality content that consumers can connect to, quality video is the way to do that.
Want to get your quality video started? Contact me!